A Message From Owens Corning

Owens Corning is dedicated to joining forces with you, to help drive business growth. Our products, solutions, and building science expertise provide differential value in the marketplace. Let us help you always stay one step ahead of your competition.

We continually strive to make the Owens Corning Dealer Co-op Program easier for you. So, this year, we have launched this program exclusively on-line.

Welcome to insul8.ca where everything you need to maximize your co-op funds is at your fingertips. Our marketing tools and opportunities can help grow your business. You can readily get your co-op dollar balance, as well as order promotions and marketing materials. And, of course, you have easy access to guidelines, order forms, community event suggestions, and much more. Let these tools help differentiate you from your competition and help drive incremental business that keeps your customers coming back.

Owens Corning Canada offers wide range of PINK® insulation products and solutions for your entire residential, commercial and industrial thermal, noise control, and roofing needs.

Owens Corning is the #1 Insulation Brand

Canadians tell us we are the most recommended and most preferred home insulation brand in the country. That gives us top-of-mind awareness with your customers. This high level of brand recognition helps you close the sale. Why? Because the Owens Corning® PINK® brand resonates so strongly with your customers.

We Surprised Even Ourselves!

Our most recent researchǂ had some unexpected learning: the PINK PANTHER™ provides a strong visual cue that’s highly memorable because he’s well known, and because our signature colour isn’t widely used in both the DIY & DIFM categories.

  • 83%
    Most Believed In
    (most confident that Owens Corning was the right brand to purchase)
  • 69%
    Product Awareness
    (are aware of various Owens Corning products)
  • 75%
    Pink Panther™
    (believe that the Pink Panther™ is effective at helping Owens Corning to sell its insulation products)
Pink Panther measuring in attic


Attics Are Very Big Opportunities

There are over 7 million under-insulated attics in Canada^^ – together, we can get our fair share. As you know by now, Owens Corning not only offers EcoTouch® FIBERGLAS® batt insulation for the attic, but the easy-to-use, do-it-yourself system with AttiCat® Blown-In Insulation System. It is an excellent insulating solution for the DIYer and for the small insulation and roofing contractor who services the DIFMers. On this web site you have availability to all the AttiCat® selling tools that will help you drive incremental sales.

Our relationship is one we value. Owens Corning looks forward, as always, to working together once again. On behalf of all of us at Owens Corning, thank you for your continued support – together we can make this another great year!

† Based on Stats Canada Report CS44-004-IN, April 2013. ǂ Brand Preference Study conducted by Forum Research, March 2019. ^^ Based on Stats Canada Census 2006 and code analysis by industry expert, Keith Wilson.

Christine Sampson
Christine M. Sampson
Marketing Leader Canada