The Right Advertising Can Help Get Your Name Out There and Bring Customers To Your Door.

Targeted advertising and promotions can make all the difference to retail success. Great ads can help increase foot traffic and drive incremental sales.

Capitalize on the PINK® Brand Name.

Owens Corning has been trusted and recognized by your customers for many years. With the power of PINK® behind you, use this year’s co-op funds to effectively reach customers and stand out from the rest.

Our Brand. Your Brand. Winning Together.

Utilized properly, our branding creates a consistent, recognizable, and best of all, effective way to communicate with your customers, and convert to a sale. And when our dealer partners can do that, we all win.

Products Eligible for Co-op Advertising Reimbursement

Product names must be used exactly as shown:

  • EcoTouch® PINK® FIBERGLAS® Insulation
  • AttiCat® Expanding Blown-In Insulation
  • EcoTouch® QUIETZONE® PINK® FIBERGLAS® Acoustic Insulation
  • FOAMULAR® or FOAMULAR® NGX™ CodeBord® Extruded Polystyrene Rigid Insulation
  • FOAMULAR® or FOAMULAR® NGX™ Extruded Polystyrene Rigid Insulation
  • ProPINK® FIBERGLAS® Blown Insulation
  • raft-R-mate® Attic Rafter Vents
  • Multi-purpose FIBERGLAS® Insulation
  • ProPink ComfortSeal™ Sill Gaskets

Eligible Advertising Expenses

Eligible expenses include the printing and distribution costs of the piece, only if eligible Owens Corning products are featured. If multiple products are featured, funds can be applied toward a prorated share of the costs. Ads with competitive products will not qualify.

Ready to Grow your Business?

Download your advertising claim form now.

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Eligible expenses include the cost of the ad including colour and position charge for space devoted to individual eligible products, plus a prorated share of the headline and signature. Ads with competitive products will not qualify.

Ready to Grow your Business?

Download your advertising claim form now.

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A great way to support your print, other advertising, or special events to build awareness. During key sales periods, identify local stations your customers tune in to. Ask their sales office to identify time periods or programming targeting your customers (i.e. small builders and contractors) to avoid waste and evaluate effectiveness. Buying off-peak time simply due to cost, could be a waste if your target isn’t experiencing it. Remember to include your store’s name, address and contact information.

Consider other radio tactics like:

  • Radio Remotes – which take place LIVE at your store, typically for a number of hours.
  • Radio Program Sponsorship – especially those that relate to home or building issues.

Download pre-scripted, ready-to-use 15 and 30-second commercials.

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For radio: The Owens Corning name must be mentioned at least twice, description of Owens Corning product(s), and at least one use or benefit.

For television: Must include the Owens Corning logo and video or still photography of Owens Corning package(s) or product(s) being featured, which must be pre-approved by the Marketing Department.

Ready to Grow your Business?

Download your advertising claim form now.

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Signed and completed original broadcast tearsheet, scripts or CD/DVD, and station confirmation of performance including script identification for each commercial aired.

  • Accepted file types: jpg, png, pdf.

Logo Guidelines

Every time the Owens Corning name, products and/or logos are used, the creative must be pre-approved by Owens Corning legal prior to production.

Here’s how:

  1. Ensure you are using the proper Owens Corning logo, product name and latest images.
  2. If you are using the Pink Panther™ image (guidelines are below), the creative must also be reviewed and approved by MGM with no less than 8 business days for the approval process. Marketing Canada will facilitate all approvals.
  3. Submit creative layouts/mock-ups to: MarketingCanada@owenscorning.com for review and approval/comments.

Pink Panther™ Guidelines

“Since 1980, our mascot has been an effective marketing tool for Canada’s #1 insulation.”

It Is Vital That He Be Used Properly

The Pink Panther™ is a key aspect of the Owens Corning Corporate Identity Program. All artwork must be approved through the Owens Corning Marketing/MGM approval process prior to production. Incorrect usage dilutes the effectiveness of our marketing efforts and jeopardizes our licencing agreement. MGM reserves the right to place a cease and desist order on materials that violate its rules and will not be accountable for any costs incurred to revise or retract a communication.

When Pink Panther™ is used, the following legal line must also appear on the piece:

THE PINK PANTHER™ & © 1964–2021 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.


Various Pink Panther Poses
Always keep the Pink Panther™ art in the proper proportions.

Panther Proximity Rules

  • Must be used in close proximity to the Owens Corning logo
  • Cannot touch any other logo (including the Owens Corning logo)
  • May not be used as a part of a customer’s branding (such as your logo)
  • May not be featured in a layout or webpage featuring a competitor’s logo
Pink Panther
PMS Coding
Pink Panther
Background
100% Black
  • Black Eyebrows, Pupils, Whiskers
  • PMS Cool Gray 11 Eyebrows, Whiskers when used on a black background
  • PMS 102 Eyes
  • Pantone Process Magenta C Body Outline, Tip of Nose, Tongue
  • PMS 211 Bridge of Nose
  • PMS 210 Body Fill
  • PMS 670 Ear Centres, Muzzle, Stomach

Pre-approved, up-to-date Pink Panther™ images, available for use within the prescribed guidelines described on this page, and as approved by the Owens Corning Marketing/MGM approval process, prior to production.

Download the Pink Panther Guidelines

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