Pink Panther

Mail-In Promotions Create Excitement & Can Drive Business Growth.

SPECIAL OFFER
A Mail-in Promotion BONUS!
Select Premiums 50% OFF!

Owens Corning is offering you the opportunity to grow your business year over year at a reduced cost to your 2020 Co-op Fund. For the first time ever, Owens Corning is offering 50% off the regular price of 3 selected premiums, when you run an in-store “MAIL-IN PROMOTION”. Offering your customers Owens Corning® EcoTouch® PINK® FIBERGLAS® and/or AttiCat® blown-in insulation mail-in promotions is a WIN/WIN – your customers get a FREE premium and you maximize your co-op dollars and can increase your sales!

Drive Business Growth, Reward your Customer

Together, two great brands, working hand-in-hand to add comfort and savings to your local homeowners. The benefits of running a PINK® insulation mail-in promotion are multi-fold. Try one today, your customers will thank you and your bank account may flourish.

Here’s How the Mail-In Promotion Works

Running an Owens Corning Mail-in Promotion is Easy!

Just follow these simple steps:

  • Step 1:
    Choose which mail in promotion premium you want to offer.

  • Step 2:
    Choose your promotion dates and which FREE promotional pieces you’ll need.  We will add your logo and business’ personalized details and send to you in time for the promotion. We will also include Redemption Coupons which are an integral part of the running the promotion.

  • Step 3:
    Calculate your projected incremental sales. Learn How

    REMEMBER: you must run one of the three Owens Corning mail-in promotions using these free, personalized promotional pieces to receive the 50% co-op deduction for each premium.

    Use this form and mail or e-mail your promotion details to MarketingCanada@owenscorning.com.


How the Promotion Works:

  • Your customer fills out the Redemption Coupon, attaches receipt and proof of purchase, and mails to Owens Corning.  All the necessary details are on the Redemption Coupon.

  • Owens Corning validates purchase and sends your customer their FREE premium (4-6 weeks).

  • Owens Corning charges your co-op account for premiums redeemed.

  • How will you know your promotion results?
    At end of the promotional period, Owens Corning will provide you with detailed incremental sales results, along with a list of all your participating customers.

Dewalt® 12/20V MAX Worksite Charger/Radio

FREE with a 60 bag purchase

Only $115 with mail-in promo
$230 reg.

Dewalt® 20V MAX Li-Ion Compact Drill/Driver Kit

FREE with a 40 bag purchase

Only $75 with mail-in promo
$150 reg.

Deluxe BBQ Tool Kit 24-Piece

FREE with a 20 bag purchase

Only $37.50 with mail-in promo
$75 reg.

Here’s an Example of How to Project Incremental Sales and the Co-op Funds You’ll Need

Let’s use the DEWALT® Radio for this example.

  • Take your previous year’s sales, and project a 15% increase for this promotion (eg. last year’s August sales = $50K This year’s August sales plan $57.5K).

  • Average Insulation Sale: 60 bags x average per unit cost ($35) = $2100

  • This year’s August sales plan ($57.5K) ÷ Average sale ($2100) = 27 redemptions

  • 27 redemptions x premium cost ($115) = $3,105

  • Don’t have enough co-op funds to cover the redemption? Limit your promotion to “while supplies last.”

Coupon and proof of purchase are to be sent by the customer to the Redemption Centre. Premium will be shipped directly to the customer within 4-6 weeks. Redemption results will be provided to you at the end of the redemption period. Co-op funds for the reduced promotional value of each premium will be deducted from your co-op funds. DEWALT is a registered trademark of the Black & Decker Co. This promotion has not been authorized, sponsored or otherwise approved by Black & Decker Co. Trademarks are the properties of their respective owners.