The #1 Insulation Brand† is Behind You All The Way.
Canadians tell us we’re the preferred home insulation brand, and most recommended in the country. That top-of-mind consumer awareness helps you close the sale. Why? Because the Owens Corning® PINK® brand resonates so strongly with our customers.
83% Most Believed In
(most confident that Owens Corning was the right brand to purchase)
75% Pink Panther™
(believe that the Pink Panther™ is effective at helping Owens Corning to sell its insulation products)
69% Product Awareness
(are aware of various Owens Corning products)
67% Prefer Pink
(prefer their insulation to be pink)
66% Brand Awareness
(Canada’s most well-known brand) Closest competitor: 52%
Brand Preference Study conducted
by Forum Research, March 2019
† Based on Stats Canada Report CS44-004-IN, April 2013