Welcome to INSUL8
The 2021 Dealer Co-op Program

The #1 Insulation Brand^† is Behind You All The Way.

Canadians tell us we’re the preferred home insulation brand, and most recommended in the country. That top-of-mind consumer awareness helps you close the sale. Why? Because the Owens Corning^® PINK^® brand resonates so strongly with our customers.

• 83%
  Most Believed In
  (most confident that Owens Corning was the right brand to purchase)
  
• 75%
  Pink Panther™
  (believe that the Pink Panther™ is effective at helping Owens Corning to sell its insulation products)
  
• 69%
  Product Awareness
  (are aware of various Owens Corning products)
  
• 67%
  Prefer Pink
  (prefer their insulation to be pink)
  
• 66%
  Brand Awareness
  (Canada’s most well-known brand)
  Closest competitor: 52%